Shape

Highlights

  • Product
    Raw genever
  • Product
    Sweet spiced genever
  • Product
    Aged 6 years
  • Product
    PX 7 Years
  • Product
    Dutch Paloma
  • Product
    Dirty Genever
  • Product
    Straaljager
  • Product
    Beerenburg Cola
ShapeShape News

The first ad

Sales to cafés in the city of Groningen are slowly growing. Hero Jan and Gretel Hooghoudt took the plunge and started advertising on a small scale in 1893. This advertising consists of a self-made poster with the text Only the drinks from the Fa H.J. are served here. Hooghoudt Groningen. Catering establishments hang the self-made poster in their business to show that they are proud of their quality products.
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Trust
The range is constantly expanding. Hero Jan and Gretel are doing well. Also private. Syne Barend was born in 1892 and Ludolf Wietse came four years later Hooghoudt in the world. The text of the first advertising posters in the Groningen catering industry indicates that there is a lot of confidence in Hero Jan and Grietje and that confidence is still there.