Trust
The range is constantly expanding. Hero Jan and Gretel are doing well. Also private. Syne Barend was born in 1892 and Ludolf Wietse came four years later Hooghoudt in the world. The text of the first advertising posters in the Groningen catering industry indicates that there is a lot of confidence in Hero Jan and Grietje and that confidence is still there.
News
The first ad
Sales to cafés in the city of Groningen are slowly growing. Hero Jan and Gretel Hooghoudt take the plunge and start advertising on a small scale in 1893. This advertisement consists of a self-made poster with the text Only drinks from the Fa HJ are served here Hooghoudt Groningen. Catering establishments hang the self-made poster in their business to show that they are proud of their quality products.
