Customers among liquor stores and the catering industry can save vouchers and exchange them for a watch, for example. Ludolf writes about the promotion at the end of the year: “Turnover has been good […] Had a lot of nagging with the watches and electrical appliances.”
Thanks to the successful promotion, gets Hooghoudt a good start after the second world war. Because there are shortages, raw materials are distributed and purchases are limited. The distillery is still allowed to purchase raw materials based on the quantities in 1938.