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Across the borders of Bourbon, Peated and Oloroso

Hooghoudt markets unique Bourbon, Peated and Oloroso cask aged genevers
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With the Blended series we give our vision on three popular whiskey categories: Bourbon, Peated and Oloroso. They are blends of copper-fired malt wine and grain distillate. These have each matured in oak barrels for a minimum of three years. The three individual flavors are enhanced with their own distilled botanicals such as Amarena cherry, honey, Spanish orange, ginger and cocoa.

The Bourbon, Oloroso and Peated are aimed directly at the modern whiskey enthusiast. Where the Hooghoudt Blended series balances between soft complexity and raw tenderness. In addition, each variant is enriched by its own unique blend of distilled botanicals. With this we open a completely new world of taste for whiskey connoisseurs, jenever enthusiasts, and new discoverers - break old habits, drink new ones.

Martijn Keesmaat, marketing director at Hooghoudt: “It is great to be responsible for the development of a product on the cutting edge of whiskey and jenever. The possibilities that botanicals offer here are endless and have the future. We look forward to surprising modern whiskey and genever enthusiasts with our new Blended series.”

The world of whiskey is characterized by traditions and often strict rules. These give the products their story and character, but this often limits distilleries in the development of new flavors. The world of jenever is no different, except for one thing: The art of distilling and blending botanicals. This allows unique new flavors to be created.


The base liquid has the characteristic full sweet slightly spicy notes of Bourbon. These are fortified with honey and caramel distillates. Here is a fruity twist of Spanish orange peel, juniper and a hint of mint. This makes the Bourbon very suitable for drinking pure, but the full flavors also work well in the mix with cola and a lime.


This old jenever has been in ex-oloroso barrels for three years. The liquid is full of red Mediterranean fruit and roasted nuts. These flavors come into their own with the addition of amarena cherry, vanilla and juniper. A slightly spicy blend of distilled cloves from Madagascar and coriander complete the liquid. Both delicious pure and in the mix with Ginger Ale.


As the most unorthodox Blend of the three, Peated is smoky yet fresh. On the one hand, a mouth full of smoke complemented by the fruity freshness of distilled ginger, lemon zest and juniper. On the other hand, the character of cocoa and roasted coffee beans. A sleek drink for new generations. The smoky freshness comes back well in a combination with, for example, cola. A lemon rounds off this mix.